HBO Max is now simply Max, however the transition has not been seamless for customers, and the brand new model title is, fairly frankly, halfwitted (to place it mildly). Thus, customers have taken to social media to precise their frustrations.
HBO Max has formally launched its rebranded streaming platform — Max, which incorporates choose Discovery+ content material on high of its library of Warner Bros. Movies, DC Universe films, the Harry Potter franchise, and extra. But, the launch didn’t go off with out a hiccup or two, as customers skilled login issues and numerous technical difficulties. Twitter shortly turned a hub to complain about and chastise the platform’s sloppy transition (in addition to the general option to rebrand to such nondescriptive nomenclature).
Some customers refuse to simply accept the change
Its mama named it HBO Max, I’ma name it HBO Max. pic.twitter.com/JipoDBimS8
— Cojo (@CortneyJohnelle) Could 23, 2023
I nonetheless name it “ABC Household.” I am calling it “HBO Max” without end.
— Rohita Kadambi (@RohitaKadambi) Could 23, 2023
If there’s work concerned, I’m out
Wait a second you need to manually DOWNLOAD a complete totally different APP to transition from HBOMax to MAX??? pic.twitter.com/gUcE9W16MD
— Tom Zohar (@TomZohar) Could 23, 2023
I’ve acquired to obtain a complete ‘nother app to go from HBO Max to simply Max?? Ya’ll simply cannot flip a swap?? pic.twitter.com/oq6ru99X43
— Gerri Kellman’s Private Fame Supervisor (@ForgeCarter) Could 23, 2023
“HBO Max gained’t replace, you need to obtain a brand new app for Max”
— Sopranos World (@SopranosWorld) Could 24, 2023
Tech issues proper out of the gate
effectively… they killed HBOMax and the brand new app doesn’t even allow you to sign up 😭 what a joke pic.twitter.com/aHJ883lWmT
— Eljohn Macaranas (@EljohnMacaranas) Could 23, 2023
Think about if different manufacturers made such a silly alternative…
In honor of HBO Max rebranding to Max, I made these designs for different manufacturers pic.twitter.com/H6RYQB61MZ
— Eric Zhu (@ericzhu105) Could 23, 2023
Peacock acquired in on the joke
I do know you’re all very upset, however I’ll *not* be dropping the primary half of my title any time quickly 👀
— Peacock (@peacock) Could 23, 2023
Dictionary.com took a web page out of Peacock’s playbook
Sure, HBO Max is dropping “HBO” from their title, and no, we’re not dropping “tionary” from our title.
— Dictionary.com (@Dictionarycom) Could 23, 2023
And so did the State of New York
Impressed by HBO MAX rebranding to MAX, we’ll now be generally known as STATE pic.twitter.com/FRh05MZ4ha
— State of New York (@NYGov) Could 23, 2023
You may’t erase tangible proof
when are they coming to vary the hbomax button on my distant management to simply max pic.twitter.com/GKGRtBBBY4
— e (@disasterp1ants) Could 23, 2023
Max nonetheless must let individuals understand it’s HBO
You may inform MAX was a superb branding transfer, as a result of they’ve needed to maintain HBO within the app’s title to let individuals know what the heck it’s.
I’d humbly recommend “HBO Max” is cleaner branding than “Max: Stream HBO, TV, & Films” pic.twitter.com/AamLSMXeqN
— Jonathan Lack (@JonathanLack) Could 23, 2023
We’ll always remember you, HBO Max
#HBOMAX: larger than the entire sky pic.twitter.com/Y5oTNhEFi9
— hailey 🐝💜 (@nobodynoswift) Could 23, 2023
Whereas Max is now residence to extra streaming choices, a lot of the Discovery+ content material doesn’t align with the content material HBO has been celebrated for throughout many years. Thus, the mix doesn’t fairly appear to be a model match. To not point out, the title ‘Max’ is completely mindless, and the necessity to obtain a brand new app is a trouble (that looks as if it ought to have been avoidable). So, right here’s to go honchos making selections that annoy their main demographic.